CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

碗拉面

需求的口袋

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

碗拉面

需求的口袋

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

PRODUCT INNOVATION

We have a deep understanding of what consumers want. And when we combine this insight with modern attributes and authentic flavors, we deliver great tasting food across both our iconic and emerging brands. Here are just some of our latest innovations:

Healthy Choice、宴会, Marie Callender's, 和饥饿的人 products

A FRESH TAKE ON FROZEN MEALS

Several of Conagra’s iconic brands are rolling out even more modern single-serve frozen meals. With new dishes coming from Healthy Choice®、宴会®, Marie Callender's® 和饥饿的人®, there’s sure to be something for everyone.

了解更多

Birds Eye Rainbow Cauliflower package next to a bowl of rainbow cauliflower

THE FUN SIDE OF VEGETABLES
从鸟类的眼睛®

There's no reason people can't enjoy eating vegetables. From tasty sheet pan meals to rainbow cauliflower, Birds Eye® has a wealth of new meals and sides that are delicious and convenient.

探索产品

Gardein产品

Gardein® Adds New Plant-Based Favorites to the Menu

As more people seek plant-based foods, Gardein continues to expand its portfolio with new offerings, including new Ultimate veggie burgers, plant-based chick’n, 令人满意的汤, 和更多的.

看到什么新的

Orville Redenbacher’s Avocado Oil Popcorn

UPGRADING THE AT-HOME POPCORN EXPERIENCE

Made with 100% avocado oil and simple sea salt, Orville Redenbacher’s® new Avocado Oil Popcorn products offer a wholesome new way to snack.

More New Offerings

瘦吉姆野蛮

瘦吉姆野蛮

Inspired by the iconic wrestler "Macho Man" Randy Savage, our new Savage Size is the largest Slim Jim® ever with a whopping 18 grams of protein.
See Our Teams In Action
See Our Teams In Action